Project Type
Packaging
Date
September - October 2024
This rebrand of a classic Filipino sweet treat brings a playful, nostalgic energy to the forefront while honoring its retro roots. A custom mascot serves as the face of the brand, creating a distinct identity that resonates with both younger audiences and those with fond memories of the original.
Choco Mallow's Old Packaging
Inspiration and Style Board
Initial Primary Display Panel Sketches
Finalized Design with Variations
Production File
Final Mockup
